Beach Lifeguards is committed to protecting your personal information. This policy explains what data we collect when you use this site, how we handle it and your rights under UK data protection law.
Who is responsible for your data
Beach Lifeguards is the data controller for any personal information collected through this site. We can be reached at [email protected]. The Information Commissioner's Office (ICO) is the UK supervisory authority for data protection; you can find more at ico.org.uk.
What reaches us
Information you provide directly includes anything you submit through contact forms or email correspondence — typically your name, email address and the content of your message.
Information collected automatically covers technical data your browser sends when you visit: IP address, browser type, device information, pages viewed and the time of each visit. We use this to understand how the site is used and to improve its content and structure.
Who else sees it
We do not sell or rent your personal data. Information may be shared with service providers who help us operate the site — hosting companies, analytics platforms and email services. These processors are contractually required to handle your data securely and only for the purposes we specify.
We may disclose information if required by law, court order or regulatory authority, or to protect the rights and safety of Beach Lifeguards and its users.
Your UK GDPR rights
You have the right to access the personal data we hold about you, to correct inaccurate information, to delete your data in certain circumstances and to object to processing where we rely on legitimate interests. You may also request that we restrict processing or provide your data in a portable format.
To exercise any of these rights, contact us at [email protected]. We will respond within one month. If you are not satisfied with our response, you have the right to lodge a complaint with the ICO.
How long it is kept
Contact form submissions and email correspondence are retained for two years from the date of last contact, after which they are securely deleted. Server logs and analytics data are kept for 12 months. Information may be retained longer where required by law or to resolve disputes.
Children
This site is intended for a general audience. We do not knowingly collect personal information from anyone under the age of 18 without parental consent. If you believe we have collected such information, contact us immediately and we will delete it.
Changes to this policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The revised version will be posted on this page with an updated effective date. Continued use of the site after changes are published constitutes acceptance of the updated policy.
Disclaimer: This is an information site. We do not sell any goods or services.